Be the Go-To

Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand.

Of course, this challenge has only increased during COVID-19, particularly for companies affected by local shutdowns, reduced tourism and more. What are some strategies for surviving…and then thriving?

In this talk, Theresa will share a groundbreaking, step-by-step approach called the Apollo Method for Market Dominance, which companies of any size can use. It’s a pragmatic recipe for becoming your market’s Go-To brand, brought to life through fascinating, behind-the-scenes stories from the Apollo Space Program, Tesla, Disney, Apple, and Lego, along with smaller, niche companies.

You’ll learn about the four pillars of sustainable differentiation that will allow you to call your own moonshots and dominate markets for highly profitable growth. Find out what it takes to become the Go-To!

Who may attend this event: Entrepreneurs; business owners and managers; future managers of micro/small businesses; former business owners/managers; business affected by COVID-19 crisis; team members of “winning new and old customers” projects ; 9-5 professionals; students in business school; …

About the guest presenter:

Theresa M. Līna is the author of the bestselling book, Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You for It. She has over twenty years of experience as a recognized Silicon Valley thought leader and strategist. She is the CEO of Līna Group, Inc., which specializes in market dominance strategy, and has been involved at Stanford University since 2006. She has served as chief strategy and marketing officer for several technology startups and has advised and taught executives at hundreds of companies, including Apple, Amazon, Google, Nike, Disney, Cisco, Verizon, dozens of other recognized names, and many smaller, niche companies. She began her career at Accenture, where she helped found, lead, and grow what is now a multibillion-dollar business unit within the company. Theresa is a frequent speaker and workshop leader on strategy, market leadership and innovation.

Register here.

“Be the Go-To” event is brought to you at no charge by

• Maui Business Brainstormers – MBB
• National Entrepreneurship Week – N.E.W., NatlEshipWeek
• Hawai’i Technology Development Corporation – HTDC
• Innovate Hawai’i program
• Maui Research & Technology Center – MRTC
• National Consortium for Entrepreneurship Education – Entre-ED
• Grants Central Station – GCS
• RJK LLC/Richard Kehoe MBA, CPA
• Hawai’i Small Business Development Center – HI SBDC of Maui
• Hawai’i Small Business Development Center – HI SBDC of Kaua’i
• Hawai’i Small Business Development Center – HI SBDC of O’ahu
• Maui County Business Resource Center – MCBRC
• SCORE Maui